About Steve's Flooring

Steve's Flooring

The company was founded by Steve and Gloria Benson in the garage of their city home, where they cleaned carpets for San Francisco-area hotels. Eventually, their business grew to encompass residential carpet cleaning, and then new carpet sales and installations. It didn't take long before the business outgrew the confines of their garage. Steve moved the business south of the city, which was then mostly farms and space. His then state-of-the-art cleaning plant and new carpet showroom ed in 1956.

Steve Benson proved to be a visionary, as now South San Francisco is a commerce center conveniently linked to more than 1 million residents in a 30-mile radius by an efficient highwaytem. The Steve's Flooring became more closely identified with carpet services when a second generation took the helm.

His son Bruce Benson took over the business in 1970, and continued to increase the company revenues by offering premium quality products and extraordinary service. The nature of the family-operated business dictated that their children sp time at the store, and before long Steve's son Scott and daughter Lana were earning their allowances doing chores around the store.

Despite a changing business landscape that has seen national chain stores and outlet centers prevail over locally owned family carpet centers, Steve's Flooring has kept pace and beaten the competition by adhering to the generations-old principles of quality and depability. There are many competitors with branches in the San Francisco area, but no one has roots like the Bensons! At Steves Flooring, we GUARANTEE you'll love what we do for your home!

American Bamboo Society
American Floorcovering Alliance (AFA)

We Work With

Service Professionals

We work with service professionals to ensure that each project is managed with care and respect of their busy lives. As specialists we take pride in getting to knowing your business so we can better manage your needs.

  • Installers / Mechanics
  • Insurance Adjustors
  • Property Managers
  • Designer/Decorator
  • Real Estate Agents

We work with homeowners and do-it-yourselfers to ensure that you get off on the right start with each project. As specialists we can provide the expert advice you need tackle any project.

  • Do-it-Yourself
  • Remodelers

Why Steve's Flooring

Best Selection

Steve's Flooring offers a broad selection of products, styles, and colors with trendsetting designs. If you have not yet visited our showroom in San Francisco, you're missing out on our wide variety of at prices you can afford. Not only will you be surrounded by the most beautiful product options in California, but our team of design experts will also be there to assist you in making the very best selection for your lifestyle and budget.

Hard Surface - Hard surface floor coverings, which are wood flooring, laminate flooring, ceramic, porcelain, natural stone floors, are popular floor coverings for living areas and halls since they can handle the wear and tear of a busy family. We offer multiple selections from top brands such as Hallmark® Hardwood Flooring, Mannington Hardwood Flooring, Armstrong Hardwood Flooring, Junckers Hardwood Flooring, LAUFEN Tile, Crossville Porcelain Tile, Shaw Tile Flooring, Mannington Porcelain Tile, guaranteeing, you will find the carpet that best suits your lifestyle needs.

Carpeting - Carpeting is still a very popular form of floor coverings in bedrooms and on stairs. It comes in a vast variety of styles: traditional cut-pile, looped berber, and cut & loop patterns and designs. Replacing your carpet is an easy and affordable way to update your home or office space. We offer multiple selections from top brands such as Shaw Carpet, Queen Carpet, Anderson-Tuftex Carpet, Patcraft Commercial Carpet, guaranteeing you will find the carpet that best suits your lifestyle needs.

Ceramic & Porcelain Tile - With its variety of materials and colors, tile offers many possibilities for creating your vision for a room. Besides, tile is very durable and easy to maintain. Durable, easy to maintain, and water-resistant, tile flooring offers several advantages for use in practically any room in your home and even outdoors. Choose from: LAUFEN Tile, Crossville Porcelain Tile, Shaw Tile Flooring, Mannington Porcelain Tile, and more.

Laminate Flooring - Offering the beautiful, authentic look of real wood, tile, or stone, easy-care laminates have emerged as one of today's most versatile flooring options. Laminate flooring is both sturdy and beautiful – flooring that resists fading, stains, scratches, and moisture. We carry some of the finest laminate flooring brands like: Mannington Charter Collection™, Armstrong Laminate Flooring, Shaw Laminate Flooring, Pergo® Laminate Flooring, among others.

Hardwood - Hardwood flooring is prized for its color, grain, and lasting beauty. Hardwood flooring enhances virtually any decor style with its variety of finishes. Casual or formal, modern or classic, hardwood flooring is right at home in any home. Hardwood flooring requires minimal care to maintain its good looks. Vacuum regularly and wipe weekly with a damp mop. If you are looking for new hardwood flooring from Hallmark® Hardwood Flooring, Mannington Hardwood Flooring, Armstrong Hardwood Flooring, Junckers Hardwood Flooring, call us. We have the best selection in San Francisco, California.

Luxury Vinyl Flooring - Luxury vinyl flooring provides an attractive and durable option for high traffic areas in your home. Today's luxury vinyl and waterproof flooring is one of the newest, most versatile, and high-performing flooring available. It offers the richness and texture of more expensive natural materials, such as hardwood, ceramic tile, and stone, without maxing out your budget. Choose from: Mannington Adura® Flooring, and more.

Best Service
We have been one of the leading providers of full-service decorative surfaces, flooring, plumbing fixtures, window treatments in San Francisco, CA and surrounding areas for more than 78 years now. We are committed to providing the best service to meet your needs – satisfaction guaranteed. We are proud to stand behind any and all work that we do for you. You'll find a uncommon difference at Steve's Flooring. We listen and provide complete satisfaction until your installation is complete.

DECORATIVE SURFACES, FLOORING, PLUMBING FIXTURES, WINDOW TREATMENTS – it’s what we do best. Our company is known for providing our customers with the best products from the LEADING brands in home improvement. Because you deserve more than just any brand for your home or office! We don't sell a single product that we wouldn't have installed in our own home or office.

Aside from decorative surfaces, flooring, plumbing fixtures, window treatments, we also offer expert in home carpet cleaning and in-plant area rug cleaning, we provide expert installation, residential and commercial carpet re-stretching

Expert Product Advice

When it’s time to choose a product for your home, there are many things to consider. Whether you’re looking for a product perfect for active families or a product that stands up to moisture, knowing, and understanding the different products and attributes available can help you narrow down the selection. The experts at Steve's Flooring in San Francisco can provide the information you need to understand the different types of materials and the installation process.

Flooring - No one type of flooring is ideal for every room, and inevitably, the floors in your home take a beating. It’s only a matter of time before they need to be replaced. Our flooring experts can help you understand the pros, cons, and costs of several popular types of flooring, as well as some ideas about where they can work best.

Decorative Surfaces - Countertops play a demanding role: they're expected to be durable, stain-proof, scratch-proof, and heat-proof, beautiful, and economical. With all the many options available today, it’s no wonder choosing a countertop material is a daunting decision. Where to start? The experts at Steve's Flooring can help you figure out your needs and your priorities.

Window Treatments - For many, window treatments are an afterthought or entirely forgotten. However, they are a key design element that pulls a room together. Whether You're just aren’t sure how to incorporate them the right way or you’ve never given window treatments much thought, Steve's Flooring can help you tackle the process from start to finish.

Jack , Dan Whelan at their store in San Francisco can help you choose the right products that match your decor, lifestyle and budget.

  • Locally Owned and Operated
  • Several Convenient Locations
  • Courteous, Reliable Service
  • All In-House Craftsmen
  • Professional Staff
  • On-Time Delivery
  • Customer Service
  • Years of Saving Money for Our Customers

When dollars are spent in San Francisco, CA, they can in turn be re-spent in San Francisco or the surrounding communities. This raises the overall level of economic activity in San Francisco, paying more salaries, and building San Francisco's tax base. This re-circulating of money leads to an increase of overall business in San Francisco, San Francisco County, and the State of California. This means more money for San Francisco's infrastructure like libraries and schools, and raising more money in taxable transactions to fund San Francisco's other local government services. When you support Steve's Flooring, you support San Francisco

Steve's Flooring's knowledgeable and professional staff wants your shopping experience to be easy, enjoyable and even fun. Their team is ready and available to consult with you on all your requirements including checking inventory, providing samples, answering questions, processing orders, handling installation and arranging deliveries. They will also set up one on one appointments if needed. The professional staff at Steve's Flooring works hard every day to make sure that their customers are happy. The staff believe so firmly in a high level of customer service that they have built their business around it.

Steve's Flooring is one of the largest and most prestigious wholesale carpet providers in the San Francisco area. For more than 45 years now Steve's Flooring has delivered the absolute lowest price on name brand and private label products to individual homeowners and commercial users.

Products We Carry

  • Architectural
  • Area Rugs
  • Athletic Surfaces
  • Cabinetry
  • Carpeting
  • Ceramic/Porcelain
  • Countertop/Surfaces
  • Equipment
  • Flooring Accessories
  • Laminate Flooring
  • Mats/Runners
  • Natural Stone Floors
  • Paver/Quarry
  • Specialty Floors
  • Vinyl/Resilient
  • Walls
  • Window Treatment
  • Wood Flooring


Afghanistan Rugs, African Rugs, Animal Print / Wildlife Rugs, Antique Rugs (Genuine), Antique Rugs (Reproductions), Area Rugs, Aubusson Rugs, Axminster Rugs, Bessarabian Rugs, Bokhara Rugs, Botanicals / Florals Rugs, Braided Rugs, Caucasian Rugs, Chenille Rugs, Chinese Rugs, Custom Rugs, Dhurries, Flat Woven Rugs, Flokatis, Floorcloth, Folk Art Rugs, Fur Rugs, Hand-Carved Rugs, Hand-Made Rugs, Hooked Rugs, Indian (India) Rugs, Jute Rugs, Juvenile / Kid Rugs, Kilims, Leather Rugs, Machine Made Rugs, Modern / Contemporary Rugs, Moroccan Rugs, Motifs / Novelty Rugs, Natural Fiber Rugs, Navajo Rugs, Needlepoint Rugs, Oriental Rugs, Pakistan Rugs, Persian Rugs, Prayer Rugs, Rag Rugs, Round Rugs, Rug Runners, Ryas Rugs, Savonnerie Rugs, Serape Rugs, Southwestern Rugs, Throw / Scatter Rugs, Tibetan/Nepalese Rugs, Traditional Rugs, Transitional Rugs, Tribal Rugs, Turkish Rugs, Turkoman Rugs, Wiltons Rugs, Wool Rugs, and more.


Antrim Area Rugs, Capel Rugs, Couristan Rugs, Karastan® Rugs, Masland Rugs, Nourison Area Rugs, Oriental Weavers Rugs, and more.


Baseball/Softball Surfaces, Basketball Court Surfaces, Bocce Surfaces, Croquet Surfaces, Football/Soccer Surfaces, Golf Surfaces/Putting Greens, Gym/Fitness Center, Multi-Purpose Court Surfaces, Playground Surfaces, Running Track Surfaces, Synthetic Grass Surfaces, Tennis Court Surfaces, and more.


Axminster Carpet, Berber Carpet, Carpet Cove Base, Carpeting, Children/Juvenile Carpet, Commercial (Tufted), Commercial (Woven) Carpet, Commercial Carpet, Commercial Cut Pile, Commercial Cut Pile (Pattern), Commercial Cut Pile (Texture), Commercial Cut/Uncut, Commercial Cut/Uncut (Pattern), Commercial Cut/Uncut (Texture), Commercial Loop Pile, Commercial Loop Pile (Texture), Commercial Printed Carpet, Cushion Back Carpeting, Custom Carpet, Fusion Bonded Carpet, Hand Carved/Artistic Carpets, Indoor/Outdoor Carpet, Modular Carpet Tile, Needlepunch Carpets, Patterned Carpet, Saxony (Plush) Carpet, Saxony (textured), Sculptured/Cut & Loop, Shag Carpet, Spike Resistant Carpet, Synthetic Turf, Velvet (woven), Vinyl Backed (6 FT) Carpet, Wilton Carpet, Wool Carpets, and more.


Anderson-Tuftex Carpet, Caress Carpet by Shaw, Nourison Broadloom Carpet, Patcraft Commercial Carpet, Phenix Carpet , Philadelphia™ Commercial Carpet, Queen Carpet, Shaw Carpet, Shaw Contract Flooring, ShawMark Carpet, Southwind® Carpets, and more.


Borders/Medallions, Ceramic Tile, Custom Tiles, Decorative Tile, Floor Tile, Floor Tile (glazed), Floor Tile (unglazed), Hand-Made / Handcrafted Tile, Handpainted/Art Tile, Hard Surface Flooring, Historical Tiles, Kitchen Tile, Mexican Tile (Saltillo), Mosaic Tile, Mosaic Tile (glass), Mosaic Tile (glazed), Mosaic Tile (unglazed), Murals, Porcelain Tile, Silk-Screened Tiles, Spa / Pool Tile, Terra Cotta Floor Tile, and more.


Bisazza Tiles, Crossville Porcelain Tile, Daltile® Tile, Florim USA Tile Flooring, LAUFEN Tile, Maniscalco Artistic Stone, Questech Tile, Shaw Tile Flooring, and more.


Decorative Surfaces, and more.


CaesarStone Quartz Surfaces, Cambria® Quartz Surfaces, Corian® Solid Surfaces, DalTile® Countertops, Silestone® Quartz Surface, and more.


Laminate Flooring Blocks, Laminate Flooring Planks, Laminate Flooring Tile, and more.


Armstrong Laminate Flooring, Mannington Charter Collection™, Pergo® Laminate Flooring, and more.


Luxury Vinyl Plank Flooring, Luxury Vinyl Sheet Flooring, Luxury Vinyl Tile, Rigid Core Luxury Vinyl, and more.


ArmstrongFlooring™ Engineered Tile, ArmstrongFlooring™ Luxury Vinyl, Mannington Adura® Flooring, Southwind® Luxury Vinyl, and more.


Anti-Stat/Conductive Mats, Bath Mats, Carpet Mats, Children/Juvenile Mats, Entrance Mats, Foam/Plastic Tiles, Gym/Sports Mats, Industrial Mats, Link Mats, Logo/Image Mats, Mats/Runners, Natural Fiber Mats, Recess Mats, Rubber Mats, Runners (carpet), Runners (vinyl), Safety Mats, Scrapper Mats, Speciality Mats, and more.


Akro Floor Mats, and more.


Architectural Stone, Cultured/Faux Marble, Custom Fabrication, Flagstone, Fossilstone, Granite Tile, Limestone Tile, Marble Tile Flooring, Mosaic Stone, Natural Stone, Onyx Tile, Quartzite Tile, Sandstone Tile, Serpentine, Sills/Saddles Stones, Slate Flooring, Soapstone, Statuary Stone, Steps, Travertine Tile, Trims & Moldings, Tumbledstone, and more.


Daltile® Stone, Emser Natural Stone, Shaw Stone Flooring, and more.


Conductive Tile, Glass Tile, Leather Tile, Metal Tile, Paver (brick), Paver (chemical resistant), Paver (cobble stone), Paver (interlocking), Paver (thin brick), Paver/Quarry Tile, Plastic Tile, Quarry Tile (chemical resistant), Quarry Tile (glazed), Quarry Tile (unglazed), Slip-Resistant Tile, and more.


Asphalt Plank Flooring, Asphalt Tile Flooring, Conductive Elastomeric Liquid Flooring, Conductive Flooring, Floor Grating, Floor Heating System, Plastic-Laminate, Slip Resistant Flooring, Specialty Floors, Stamped Concrete, Static Control Flooring, Static Dissipative, Static-Resistant Flooring, and more.


Asphalt Tile, Cove Base (rubber), Cove Base (vinyl), Cushioned Vinyl Flooring, Homogeneous Vinyl Floors, Inlaid Vinyl (sheet), Inlaid Vinyl Tile, Linoleum Flooring, Resilient Flooring Insets, Resilient/Vinyl Flooring, Rubber Sheet Flooring, Rubber Tile Floors, Sheet Vinyl Flooring, Vinyl Composition Tile (VCT), and more.


ArmstrongFlooring™ Sheet Vinyl, Congoleum® Vinyl Flooring, Mannington Resilient Vinyl Flooring, Shaw Resilient Vinyl Flooring, Tarkett Resilient Flooring, Tarkett VCT Tile, and more.


Wall Tile (unglazed), and more.


Antique Wood Flooring, Bamboo Flooring, Borders/Accents, Cork Plank Flooring, Cork Sheet Flooring, Cork Tile Flooring, Corners/Inlays, Crests/Medallions, Custom Wood Floors, Distressed Wood Flooring, Engineered Longstrip, Engineered Plank Flooring, Engineered Wood Flooring, Exotic Hardwood Flooring, Parquet Flooring, Parquet Flooring, Prefinished Engineered Parquet, Prefinished Solid Parquet, Prefinished Solid Plank, Prefinished Strip Flooring, Solid Hardwood Flooring, Trims/Moldings, Unfinished Engineered Parquet, Unfinished Engineered Plank, Unfinished Solid Parquet, Unfinished Solid Plank, Unfinished Strip Flooring, Vinyl Bonded Wood, Wood Decking, Wood Flooring, Wood Tile, and more.


Armstrong Hardwood Flooring, Hallmark Commercial, Hallmark® Hardwood Flooring, Harris Wood® Floors, IndusParquet Exotic Hardwood Floors, Junckers Hardwood Flooring, Mannington Hardwood Flooring, Mercier Wood Flooring, Mirage Hardwood Floors, PG Model® Hardwood Flooring, Regal Hardwood Flooring, Shaw Hardwoods Flooring, Somerset Hardwood Flooring, and more.

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